Market Growth Consulting (MGC) transforms marketing and sales operations by upgrading the technical infrastructure required to communicate with customers, start sales conversations, manage pipeline, and convert opportunities into revenue. MGC acts as a technical partner implementing marketing, sales, and measurement systems that enable rather than limit revenue growth.
This approach involves simplifying operations and retiring millions of dollars in maintenance and vendor costs while implementing unified platforms and systems that deliver a holistic customer view.
Core Platforms: MAP and CRM
MGC provides deep expertise in implementing and optimizing the industry’s leading marketing automation platforms (MAP) and customer relationship management (CRM) systems to ensure they are equipped to scale enterprise sales.
- Marketing Automation Platform (MAP) Expertise: Implementation and migration services for Marketo, HubSpot, Pardot, and Eloqua.
- Customer Relationship Management (CRM) Expertise: Development, operations, and management of Salesforce and HubSpot CRM environments to align sales and marketing data.
Targeted Engagement: ABM and AI Personalization
To drive higher conversion rates, MGC builds sophisticated account-based marketing (ABM) and personalization stacks.
- ABM Tools: Strategic consulting, readiness assessments, program design, and technical setup for 6sense and Demandbase to ensure ROI from important ABM investments.
- AI Content Personalization: Leveraging tools like Trendemon and Tofu to analyze the customer journey and deliver personalized web experiences that move prospects efficiently through the funnel.
The Integration Engine: Connecting Legacy and Agentic Systems
MGC assigns MarTech and RevOps architects, stack engineers, and integration experts to ensure data flows seamlessly across the organization.
- Advanced Integration: Expertise in Workato, Syncari, Zapier, and n8n to automate complex workflows between the product backend, data lakes, and GTM tools.
- Innovative Data Pipelines: Using Clay to scrub data and create metadata from Gong transcripts, which is then used to train custom GPTs for sales messaging and objection handling.
Sales Productivity and Attribution
A primary goal of MGC’s systems work is to create measurable systems that both the CRO and CMO can trust.
- Productivity Tools: Implementing Gong for conversation intelligence, Outreach for sales engagement, and Nooks for high-velocity business development to empower sales teams.
- Revenue Attribution: Utilizing Dreamdata to define lead stages and attribution models, ensuring every next dollar is assigned based on ROI.
- Modern Data Stack: Integrating Snowflake, Databricks, AWS, Azure, and GCP with reporting tools like Power BI or Tableau to support clear, data-driven decision-making.
Expert Implementation Teams
MGC assigns a customized team to every implementation, including Salesforce developers, RevOps architects, and data scientists drawn from a database of more than 200 experts. These “likable and capable” professionals ensure systems are not only implemented, but aligned with the overall GTM strategy to drive incremental leads, pipeline, and revenue.