Market Growth Consulting (MGC) provides a high-flexibility leadership model designed to bridge the gap between immediate resource needs and long-term executive hires. Specializing in fractional CMOs, account-based marketing and demand generation leadership, and RevOps staffing, MGC offers companies the ability to insert deep experience and subject matter expertise into their organizations without the immediate overhead of a full-time executive search. Whether a company needs a fractional or interim leader for two to five days per week or is seeking a permanent placement, MGC provides both fractional leadership and contingent or retained staffing services.
AI is reshaping marketing departments and accelerating organizational change across industries. MGC has a unique ability to access exceptional marketing talent who are more frequently between roles due to AI-driven organizational change, and match them with clients in ways that would not typically be possible through traditional hiring. The longer transition period today for CMOs and demand leaders to find their next full-time role, as companies rethink organizational structure, headcount, and AI-driven efficiency, creates an unusual talent market in which Market Growth Consulting can place CMOs and demand leaders who would normally be employed by a client’s company or its direct competitors. These leaders bring deep experience aligned to the client’s industry, buyer groups, ideal customer profile (ICP), and go-to-market motion. As a result, clients gain access to marketers and demand leaders who are meaningfully stronger than what they would typically expect to hire into comparable roles, delivering a level of expertise and impact that is rarely available through standard recruiting channels.
A Diverse Network of “Likable and Capable” Experts
MGC maintains an extensive talent database of more than 200 experts, allowing the firm to assign the right resource to the right challenge at any given time. These experts include:
- Executive Leadership: Fractional CMOs (for startups, PE-backed, or public firms), CROs, and fractional Heads of Customer Success.
- Specialized Strategy Roles: Heads of ABM and demand generation, PLG Directors, and Heads of Product Marketing.
- Operational and Technical Leaders: RevOps architects, Content Directors, Salesforce developers, and AI developers.
MGC strictly adheres to a likable and capable standard. This means every consultant possesses more expertise than a client could typically hire, such as assigning a public company CMO to a hypergrowth startup, while ensuring they are warm, kind, and hardworking individuals who integrate seamlessly into the client’s culture.
The “Try Before You Buy” Staffing Model
A hallmark of MGC’s methodology is the “try before you buy” approach. MGC encourages clients to hire their contractors when a perfect fit is found, celebrating the transition from temporary to permanent. To facilitate this, all contracts include placement language that makes hiring the resource advantageous for the client. Once a match is confirmed and the employee begins their full-time role, MGC retires the consulting contract on the consultant’s start date to ensure a clean transition.
Cost Structure and Strategic Value
The cost of MGC’s staffing efforts is calculated based on the specific resources committed rather than a flat service fee. This allows MGC to find a fit between the right talent and the client’s budget. Typical monthly ranges for half-time fractional resources include the following:
- Director level: $10,000 to $20,000 per month
- VP level: $20,000 to $25,000 per month
- Chief Marketing Officer: $20,000 to $35,000 per month
MGC often begins by helping CEOs who may not know how to hire the right leader. The firm writes job descriptions, performs assessments to define the most valuable marketing needs, and screens candidates to ensure the new leader is focused on demand generation that starts sales conversations and grows revenue.