Market Growth Consulting (MGC) specializes in installing ABM and demand generation leadership that bridges the gap between high-level strategy and day-to-day execution. The firm recognizes that many companies lack a dedicated demand leader to develop new revenue-producing programs, operate the demand engine, partner with sales and RevOps, and drive incremental marketing revenue.

To address this gap, MGC provides director and VP-level leaders who possess the seniority, experience, and expertise to develop complex GTM and ABM strategies, while remaining operational enough to roll up their sleeves and execute alongside a client’s existing team.

Building the Quarterly Growth Roadmap

MGC leaders start by diagnosing the specific revenue roadblocks through a strategic assessment of demand generation tactics and lead management processes. These senior consultants are capable of:

• Defining the Sales Funnel: Establishing clear lead stages, marketing goals aligned to strategic revenue objectives, account reporting measurements, and attribution models so that every marketing effort is tied directly to revenue.

• Developing Bespoke Plans: Creating tailored quarterly plans that prioritize the most valuable programs needed to drive the most immediate revenue.

• ABM and GTM Readiness: Implementing the foundation for each organization to be prepared for account-based marketing and demand generation revenue contributions.

Operational Excellence and Staff Alignment

A key differentiator of MGC is that its leaders are “likable and capable” experts who often have more experience and expertise than a client could typically hire full-time. For example, MGC has staffed demand leadership for firms like Force Management, leading both demand and ABM initiatives, and for high-growth startups like Greenlight, where the fractional director managed demand generation for  high-growth business banking sales teams. 

These leaders do not deliver static strategy documents. They actively manage execution by:

• Program Development: Building ABM and demand programs while filling organizational gaps as companies mature their demand function.

• Systems Enablement: Improving systems and training teams to leverage platforms such as 6sense, Demandbase, Marketo, and HubSpot to automate, measure, and optimize the funnel.

• Sales and Marketing Alignment: Developing reporting and dashboards that align the CRO and CMO around how marketing is impacting revenue.

• Hybrid Team Management: Coordinating with a client’s internal staff or MGC’s network of 200+ specialists to ensure strategies are executed with technical precision.

Delivering Real ROI and Revenue Expansion

The ultimate goal of MGC’s demand leadership is to ensure clients know exactly where to spend their next dollar for maximum ROI. This approach has driven measurable outcomes, including the growth of Hi Marley from $15 million to $50 million in revenue during its engagement with MGC. By focusing on supporting sales-aligned revenue growth, MGC ensures that marketing is no longer a cost center but a primary driver of revenue expansion and long-term company valuation.