In late 2025, Force Management began evolving its go-to-market strategy to support aggressive growth, moving from a relationship-led approach to a more scalable ABM model. Leadership saw an opportunity to formalize and scale account-based marketing into a more structured, tiered model with a cohesive ABM playbook and operational alignment to reliably convert engagement into pipeline at scale. A small demand gen team meant they needed external help to move quickly and at scale.
Force Management engaged Market Growth Consulting (MGC) to activate the next evolution of its demand gen engine with a new account-based marketing strategy and build the foundation for long-term success. MGC embedded a senior ABM strategist to work directly with the Force Management CMO, facilitating interviews, gathering historical data, and aligning with the CRO to ensure the strategy reflected real sales priorities.
MGC’s placed strategist defined a new ABM motion aligned to revenue priorities, developed a refined ABM program including a positioning framework, and outlined a pilot program to deliver immediate results for MGC to execute.
As the strategy phase concluded, MGC placed a long-term fractional demand director. The director enabled a smooth transition from planning to execution. They activated the ABM plan across campaigns and tools, including HubSpot, Salesforce, and Gong, while also managing lead flow, sales alignment, and marketing operations.
With its ABM pilot now live and MGC providing continued demand leadership, the team is building momentum toward a more scalable ABM demand engine.
Force Management is aligning its website to a stronger ABM motion, integrating an AI answer engine (GPT) along with the new positioning framework, and reinforcing a more cohesive go-to-market foundation. MGC is helping lead a content transformation with Force Management.
