As one of Market Growth Consulting’s initial clients, Hi Marley’s work with MGC spans initiatives across sales, marketing, and technology. During that time, Hi Marley experienced consistent double-digit annual growth in annual revenue.
As Hi Marley scaled, its leadership team recognized the need for stronger demand generation leadership to sustain and accelerate momentum. The company’s Chief Marketing Officer, who had helped build the marketing foundation, was promoted to Chief Operating Officer. To complement the COO and internal recruiting team, Hi Marley engaged MGC to strengthen decision confidence as they hired their VP of Demand Generation.
MGC partnered closely with Hi Marley’s executive team throughout the search process. MGC served as a strategic right hand to the COO and leadership team, leading screening conversations, pressure testing capabilities, and evaluating each candidate’s ability to translate strategy into measurable revenue outcomes.
MGC reviewed profiles, helped narrow the field, and rigorously vetted candidates for both skill and cultural alignment. By sifting through the broader pool and identifying the highest potential leaders, MGC ensured that executive time was spent only with the most qualified and relevant subset of candidates.
As a result, Hi Marley was able to confidently select a VP of Demand Generation who matched its growth vision to lead the next chapter of revenue marketing. The new VP has ramped quickly and is helping the team build a more focused, scalable demand engine.
