When MassChallenge faced a Chief Marketing Officer transition, the organization needed both strategic continuity and strong leadership to steer its marketing through a pivotal year. Market Growth Consulting (MGC) partnered with MassChallenge to deliver exactly that a strategic marketing assessment and a fractional CMO engagement.
Following a strategic messaging and programs assessment, MGC appointed Jenn Jones as fractional CMO to lead the marketing function. Within her first month, Jennifer successfully took charge of MassChallenge’s flagship event, ensuring its smooth execution and maintaining brand momentum during a critical time.
Following that success, Jenn turned her focus to rebuilding the marketing organization, mentoring team members, strengthening processes, and hiring a new long-term marketing leader. Once that leader was in place, Jenn transitioned responsibilities seamlessly, as planned from the outset.
This engagement was not about replacing leadership but bridging a transition with purpose and precision. MassChallenge emerged from the collaboration with a revitalized marketing team, a clear strategic direction, and a confident new leader ready to carry the torch forward.
