News and Events
The ChatGPT AI ABM Playbook
Account Based Marketing (ABM) is human capital intensive, so generative AI is an exciting new enabling technology. As Marketing teams embrace Generative AI, they need a ChatGPT Account Based Marketing Playbook to be successful. One thing is clear: Generative AI will impact every aspect of ABM programs. The ChatGPT Account…
In Person ABM Event in Boston May 2nd, 2023!
Join me for an in-person ABM event in Boston on May 2, 2023. The AMA Boston chapter will be hosting this live panel at District Hall. You will hear the Secret Sauce for ABM Marketing from B2B Demand Generation industry…
Forensic Demand Generation
I recently emailed a colleague about the Marketing Growth Consulting Demand Generation Assessment Service. We had discussed that things were going well for his marketers, but they weren’t scaling as the sales team expected. Sound familiar? The colleague asked where I would dive in to help. Unfortunately, we only…
Product Led Growth Metrics from Trials to Sales Conversion
Since the early 2010s, Product Led Growth has become the standard for new software product development. For years, OpenView Partners has been tracking PLG companies in their annual survey and shared that there are “40 large public companies with a PLG model, including all of the top IPOs in 2021.”…